Mo, 15. March 2021 →
In the last three months, students from the master study programs Healthcare Management and Management of Small and Medium Sized Enterprises at Aalen University have been working on a localization strategy in collaboration with Chinese students from Fudan University towards the market entry for Alred Ritter GmbH and Co. KG in China. Under the direction of Prof. Dr. Jana Wolf and Prof. Dr. Jörg Büechl, the students were heavily prepared for the intercultural cooperation. “Giving the students the opportunity to build on their international and intercultural management and leadership competencies during Corona times was also a welcome challenge for us lecturers. We have all learned a lot from it, and are excited about the results and further exchanges,” says Wolf.