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On November 6th, a full-day intercultural training session was held for students in the English-language Master’s program "International Marketing and Sales." This workshop provided participants with valuable insights into the successful collaboration and organization of intercultural teams. Organized in cooperation with the International Center and Karrierecoach München, the on-site workshop was led by experienced trainer and coach Eric Fritzsche.

The Master’s program in "International Marketing and Sales," which has been offered entirely in English since this winter semester, has attracted interest from numerous international applicants. The program includes students from various countries who share a passion for marketing and sales. The workshop aimed to equip students with essential intercultural competencies that will not only assist them in working within multicultural teams during their studies but also prove invaluable in their future international careers.

Professor Christina Ravens, the program coordinator, emphasized the importance of this intercultural training: "Our goal is not only to impart theoretical knowledge to students but also to foster practical skills that they can apply in a global work environment."

The workshop covered a broad range of topics to promote intercultural competencies. Participants engaged deeply with cultural differences, focusing on values such as respect and communication. Through interactive exercises, including team-building challenges, students reflected on their own cultural backgrounds and gained a deeper understanding of the dynamics within multicultural teams. They also explored intercultural theories and learned how differences in hierarchy and communication styles can impact teamwork.

This workshop offered all participants intensive preparation for the demands of the international professional world and strengthened their intercultural competencies – a significant advantage for their future careers.

Th, 18. June 2015 From the 10th to the 18th of June 2015 the International Relations Office of Aalen University welcomed the representatives of the University of Akron, South Dakota School of Mines and Technology and Black Hills State University. In addition to various company visits, the aim was to give the guests an overview of the teaching at German universities. Alongside professors of other courses of studies, two female professors and one male professor of the course of International Business Administration studies, held a short guest lecture for the American guests. Prof. Dr. Christina Ravens gave a historical overview on the development of the German economy in her lecture “Economic History Germany”. In her lecture “Subtle Divergences: Organizational Structural Preferences in German and American Firms” Prof. Dr. Jae-Aileen Chung dealt with different organizational structures, whereby she referred to the different preferences in the USA and Germany in order to work out similarities and differences between both countries. Finally Prof. Dr. Jürgen Strauß, in the lecture “Trade Mark Protection in Europe”, dealt with the trademark law in Europe taking particular account of the legal framework and its practical implementation.