Hochschule Aalen - Marketing and Artificial Intelligence ehemals International Marketing and Sales (Master of Arts)

Top rating for Faculty of Management and Business Science in U-Ranking 2022/2023

Canan Akbas

Marketing and Artificial Intelligence at Aalen University gives theoretical insights into important fields and offers the possibility to apply the obtained knowledge by means of projects which are realized by small teams. Also, there is always a cooperative atmosphere between professors and students

Marketing and Artificial Intelligence

Sonja Lehmann

What I like most about the Marketing & Artificial Intelligence at Hochschule Aalen is that, compared to bachelor's programs, lectures are held with a small number of students which allows for very interactive classes. Most of the courses require us to do projects, either individually or in team work

Marketing and Artificial Intelligence

Marco Philipp

I study Marketing and Artificial Intelligence because the international orientation of the program opens many doors for my future field of work. The covered topics are very up-to-date and can be directly linked to the current global economy.

Marketing and Artificial Intelligence

Jonathan Schneider

The Master “Marketing and Artificial Intelligence” helped me a lot learning to solve unknown problems in a structured way which is highly relevant for my future job. Furthermore, the international focus prepares for a possible employment abroad.

Marketing and Artificial Intelligence

Imagine, after your Bachelor’s you could…

…engage in teams with ambitious members like you are

…work scientifically on current business issues

…broaden your understanding and capabilities in relevant marketing and sales issues

Sounds good? Then come to Aalen and join the M.A. Marketing and Artificial Intelligence (MAI)!

MAI is a scientific master program, which addresses current issues of business and equips the students to enter the managerial track in the field of marketing and Artificial Intelligence and beyond. Therefore, a wide range of subjects are incorporated, covering current challenges and opportunities of the business world such as digitization. The lectures are characterized by project-based work in small groups and are given in English language. At MAI you can expect an interactive teaching style.

Dual Degree

University Aalen University Clermont-Ferrand

Scientific Masters Program

Faculty members have worked and have been trained at the best firms and universities of the world

Top Ranking

Top rating for Faculty of Management and Business Science in U-Ranking 2022/2023

News

Frohe Weihnachtenund einen guten Rutsch ins neue Jahr!

We, 24. Dezember 2025 →

Die Fakultät Wirtschaft & Gesundheit blickt dankbar auf ein ereignisreiches Jahr zurück. Unser neues Gebäude am Waldcampus hat sich erfolgreich etabliert und die Fakultät noch enger zusammengebracht. Es vereint moderne Lern- und Lehrräume, interaktive Lehrformate sowie eine nachhaltige Infrastruktur und schafft damit hervorragende Rahmenbedingungen für Studium und Lehre. Zugleich haben wir unser Studienangebot erweitert und die Internationalisierung weiter vorangetrieben – unter anderem mit zukunftsweisenden Studiengängen wie dem Bachelor Wirtschaftsrecht und dem englischsprachigen Master Marketing & Artificial Intelligence. Diese Programme greifen die Anforderungen unserer Zeit auf und eröffnen unseren Studierenden vielfältige und spannende Karriereperspektiven. Auch das kommende Jahr verspricht viele Impulse: Der Waldcampus bleibt Dreh- und Angelpunkt für neue Veranstaltungen, Kooperationen und praxisnahe Anwendungen.

Wir danken allen Studierenden, Lehrenden, Mitarbeitenden und Alumni herzlich für ihr Engagement, ihre Ideen und die vertrauensvolle Zusammenarbeit.

Bitte beachten Sie die Hochschule bleibt aus Energiespargründen zwischen dem 24. Dezember 2025 und 6. Januar 2026 geschlossen. Sie erreichen uns wieder ab dem 7. Januar 2026!

Chancen und Herausforderungen durch Künstliche Intelligenz in der Prüfung und BeratungRödl zu Gast an der Hochschule Aalen

Rödl zu Gast an der Hochschule Aalen (Foto: © Hochschule Aalen | Ulrich Wamsler)

Th, 11. Dezember 2025 → Welche Rolle spielt künstliche Intelligenz (KI) heute in der Wirtschaftsprüfung und Beratung – und welche Herausforderungen ergeben sich daraus für Unternehmen und Fachkräfte? Diese Fragen standen im Mittelpunkt eines praxisorientierten Workshops an der Hochschule Aalen, der von der renommierten Prüfungs- und Beratungsgesellschaft Rödl durchgeführt wurde.

Immersing in the ‘German Way of Life’Zimkitha Bavuma from South Africa is an exchange student at Aalen University of Applied Sciences.

Feels at home in the Ostalb region: Zimkitha Bavuma, a master's student in Marketing and Artificial Intelligence from Cape Town, South Africa.

Th, 07. August 2025 → Anyone strolling across the Aalen University campus will hear snippets of many different languages – Georgian, English, Spanish, Arabic, or Nepali, to name just a few. Students from all over the world bring the campus to life, creating a truly international atmosphere. With partnerships at more than 130 universities worldwide, Aalen University maintains strong global connections. In this series, we introduce some of the inspiring students from our partner institutions who have chosen to continue their academic journey in Aalen – this time featuring Zimkitha Bavuma from South Africa.

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