Hochschule Aalen - User Experience Bachelor of Science

Software, apps, devices - do they help us or drive us crazy? As advocates for the user, user experience professionals bring products and applications to the market that are easy to use and fun.
Their task begins even before the actual production: user experience professionals think about what the user might want. During and after use, they keep an eye on the user: Can the user operate the product effectively, efficiently and satisfactorily? Have they established the expected emotional connection to the product?
User Experience in Aalen is based on 5 pillars:

#1 Product development,
#2 Computer science
#3 Design
#4 Management and
#5 Psychology.

With these technical and methodological skills, graduates are ideally equipped to accompany the entire product life cycle.
The strongly project-oriented teaching/learning concept imparts the necessary social and communication skills. Modules such as gamification, augmented and virtual reality and design thinking enable user experience professionals to develop not only usable products, but also interactive applications that generate enthusiasm: Joyability.

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Wie erreicht man Zielgruppen, die kaum erreichbar scheinen?

Studierende bei der Abschlusspräsentation des Projekts I Foto: Myra Baumgärtner

Wie gelingt es Bildungseinrichtungen, Menschen zwischen 20 und 40 Jahren für ihre Angebote zu begeistern? Mit dieser Fragestellung starteten Studierende im dritten Semester des Moduls Menschenzentriertes Design in ein praxisnahes Semesterprojekt in Kooperation mit der Volkshochschule Aalen. Ausgangspunkt war ein Briefing der Volkshochschule Aalen zu Beginn des Semesters. Im Fokus stand die Herausforderung, neue Zielgruppen besser zu erreichen und bestehende Barrieren in der Ansprache abzubauen. Hintergrund ist ein wahrgenommenes Image- und Reichweitenproblem, insbesondere bei jüngeren Erwachsenen. Als methodische Grundlage diente der Design-Thinking-Prozess.

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