Software, apps, devices - do they help us or drive us crazy? As advocates for the user, user experience professionals bring products and applications to the market that are easy to use and fun.
Their task begins even before the actual production: user experience professionals think about what the user might want. During and after use, they keep an eye on the user: Can the user operate the product effectively, efficiently and satisfactorily? Have they established the expected emotional connection to the product?
User Experience in Aalen is based on 5 pillars:

#1 Product development,
#2 Computer science
#3 Design
#4 Management and
#5 Psychology.

With these technical and methodological skills, graduates are ideally equipped to accompany the entire product life cycle.
The strongly project-oriented teaching/learning concept imparts the necessary social and communication skills. Modules such as gamification, augmented and virtual reality and design thinking enable user experience professionals to develop not only usable products, but also interactive applications that generate enthusiasm: Joyability.

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Campushunter-Magazin (Sommersemester 2025). Foto: Campushunter

In der aktuellen Ausgabe des Campushunter-Magazins stellt sich der Studienbereich Human Centricity mit seinen Studiengängen vor. Im Mittelpunkt steht die Aufgabe, in einer zunehmend digitalen und technisch geprägten Welt Produkte und Prozesse zu gestalten, die den Bedürfnissen der Menschen gerecht werden. In den Bachelor-Studiengängen User Experience und Information Design sowie im neuen Master-Studiengang Human-Centered Design lernen die Studierenden, wie das auf allen Ebenen und mit allen Facetten gelingt. Sie möchten mehr darüber wissen?

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