From Aalen and Bloemfontein to the CapeStudent writing her master’s thesis about management game in South Africa

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The Central University of Technology in Bloemfontein offers students the opportunity to look beyond the boundaries

Th, 13. April 2017

South Africa has been an important partner in research and teaching for many years. In the current semester, students also take the opportunity to look beyond their own boundaries. Lisa Kurz is one of them. She studied International Marketing and Sales and is now writing her master's thesis at the Central University of Technology in Bloemfontein (CUT).

Lisa Kurz's master thesis deals with the marketing of a management game that promotes entrepreneurial skills. Prof. Dr. Ulrich Holzbaur and his colleagues in South Africa have been working with the management game for almost ten years. It introduces six levels into areas such as value creation, entrepreneurial thinking, marketing, sustainability, strategy, and business planning.

The planning game has now been further developed at Central University of Technology. It is designed both to promote young people, as well as the motivation of future entrepreneurs. At the Cap Peninsula University of Technology (CPUT), there is also interest in the management game, teaching, and external training.

At the CUT in Bloemfontein, Lisa Kurz is supervised by Prof. Dr. Albert Strydom, Dean of the School of Management. Prof. Dr. Jae Chung, and Prof. Dr. Ulrich Holzbaur support the work from Aalen.

The Central University of Technology has been co-operating in the field of 3D printing, and science management for many years. Projects were successfully completed and new ones started. Further co-operations with CUT and CPUT were initiated in the fields of sustainable event management.