- You are a national or international applicant?
- You are passionate about sales, technology, digitalization, and the global economy?
- You are fascinated by people and want to better understand their behavior?
- You are ready to shape the business of tomorrow with your innovative approach to sales, marketing, and technology and inspire others?
Sales Engineering involves selling technically sophisticated products—with a deep understanding of technology and a focus on customized customer solutions. Delve into the world of international business to business sales. Learn how digital trends are changing purchasing behavior and how innovative products are successfully presented worldwide.
Through industry projects, international excursions like Silicon Valley, and practical work in the Sales and Purchasing Laboratory, you will acquire technical, economic, and sales expertise that will enable you to not only understand international business, but also actively shape it. Through elective courses you can specialize in further areas such as supply chain, materials science, etc. If your enthusiasm for technology and people come together, sales engineering is the perfect study program for you.
Our program focuses on the dynamic changes in customer behavior within the supply chain and teaches you to identify customer needs and develop technically and economically viable solutions. With a solid foundation in engineering and business sciences, complemented by innovative modules on current topics, you build the skills for a successful international career in sales.
The curriculum combines core courses in sales, marketing, and technology with advanced modules such as negotiation coaching, digital sales and customer relationship management or AI in B2B sales. A strong emphasis on digitalization and artificial intelligence ensures that you are well prepared to shape teams, organizations, and processes for the future. Hands-on projects, labs, excursions, and guest lectures connect you to both local and international companies, giving you practical experience and a global perspective. This comprehensive approach makes our graduates highly sought after in the international job market.
Unique Features
- Interdisciplinary blend of technology, sales, digital tools, and AI. Practical application of AI, training and coaching of negotiation techniques within in our own Sales and Purchasing Laboratory.
- Close collaboration with local and international technology leading companies
- Supportive environment, medium class sizes, and approachable lecturers and staff
- Opportunities for international study and interdisciplinary projects
- Practical internship semester for real-world experience
Curriculum
Thanks to close ties with international companies and practical learning formats, numerous career paths are open to you – both nationally and globally. Graduates are qualified to work in companies, as sales engineers, key account managers, marketing managers, customer success managers, supply chain engineers, project managers, product managers etc.
Typical industries include IT and software, B2B E-commerce, mechanical engineering, logistics and packaging, automotive, medtech, e-mobility and renewable energies and chemistry and materials.
This degree program is modular in structure and features a variety of teaching formats. Working in small groups ensures personal interaction between you and your lecturers. The combination of training interdisciplinary competencies and hands-on, practical projects makes for a focused preparation for your future career.
Contact
Questions regarding visa, travel, bursaries
Contact our International Relations Office:
aaa@hs-aalen.de
Dean of Studies
Prof. Dr. Christian Uhl
ese.info@hs-aalen.de
Academic Program Manager
Marion Niedinger
ese.info@hs-aalen.de
4th place in Germany