Subject areas

Economy | Management

Start smart. Lead with responsibility.
Degree programmes in Management, Sustainability and Digital Transformation.

Zwei Studierende arbeiten gemeinsam an einem Laptop, in dem modernen Hochschulgebäude für Wirtschaft und Internationales (WIN).
Do you want to get started in a medium-sized company, think internationally, or run a business? Then unlock your potential with a practical bachelor's or master's degree programme and combine economic thinking with strategic action.

Study programs

Central Student Advisory Service

Do you have questions about studying or need further assistance? Then book an online appointment with our Central Student Advisory Service.

What do students say?

Portrait von Ilayda Tercan, Bachelorstudentin, IBW

Ilayda Tercan

International Business Administration

I chose “IBW” to gain an understanding of international economic relationships and to further my personal development. I find the internship semester abroad and the university’s wide range of opportunities particularly valuable, as they help me strengthen my professional and intercultural skills.

Portrait von Vera Stumpp, Bachelorstudentin, Gesundheitsmanagement

Vera Stumpp

Health Management

I am studying health management at Aalen University because the program combines a wide range of fields. Through direct interaction with faculty members who have real-world experience, I am being thoroughly prepared to take on leadership roles in the healthcare sector in the future. 

Portrait von Tim Hampf, Bachelorstudent, KMU

Tim Hampf

Business Administration for Small and Medium-sized Enterprises (SME)

I chose “SME” because I’m passionate about entrepreneurial thinking, real-world challenges, and the versatility of small and medium-sized businesses. What I like here is the close guidance and the motivating learning environment, where you can grow both professionally and personally. 

Portrait von Anja Schweier, Bachelorstudentin, Wirtschaftspsychologie

Anja Schweier

Business Psychology

What I particularly appreciate about my studies at Aalen University is the respectful interaction between professors, lecturers, and students. The dedication and enthusiasm that the faculty members show for their fields of study motivate me and drive me to continue pursuing my goals.

Your career prospects

Possible job areas:

  • Corporate development and strategy
  • Marketing, Sales and digital business models
  • Personnel, Human Resources (department) and organizational development
  • Finance and corporate management
  • Sustainability and transformation management
  • Market and consumer analysis
  • Start-ups, innovation and SME management
  • Business-related legal and compliance areas

The fields mentioned above show typical fields of employment - depending on your major and personal interests, there are numerous other perspectives.