Marketing and Artificial Intelligence

Module 1: Qualitative Research & Market Intelligence

Module 2: Consumer Insights & Behavior

Module 3: Statistical Modeling & Decision Making with Generative AI

Module 4: Marketing Automation with AI

Module 5: AI in Conversational Marketing & Commerce

Module 6: International Persuasion & Negotiation

Module 1: Sustainable International & Strategic Marketing

Module 2: Digital Consumer Analysis with AI

Module 3: AI in Marketing, Sales & Service

Module 4: AI in International Media Content Creation

Module 5: International Brand Management

Module 6: AI in Leadership & Change Management

General studies part of the degree programme

Master's thesis