The research need for well-founded solutions tailored to specific types of business is to be met in a methodologically high-quality, empirically sound and at the same time practice-oriented manner through cooperation with practice partners.
The results of the research will be used to initiate a cooperation and transfer process for widespread practice.
By anchoring the Aalen Institute for Corporate Management in the structure and development plan of Aalen University of Applied Sciences, teaching is to be promoted and the professional qualification of students is to be implemented in a targeted and sustainable manner.