Initial situation and objectives of the Competence Center for Innovative Business Models at Aalen University

The development and implementation of digital business models is a prerequisite for successfully shaping the future of companies and the sustainable circular economy in times of change triggered by disruptive technologies and fundamentally changed framework conditions and markets.

The aim of the Competence Center for Innovative Business Models is to provide competent support to industries and companies that are faced with the need to readjust their business models in the best case or, in the most challenging case, to redesign them as a result of structural change and the resulting changes in market conditions.

Our concept

With an interdisciplinary team of carefully selected expert scientists and practitioners, we research the basic conditions and influencing factors that determine the current and future market. In order to achieve the maximum possible customer acceptance of innovative business models, all interest groups, the so-called stakeholders, including customers, employees and business partners, are involved in the entire research and development process. Stakeholder integration is achieved in particular through design thinking, open innovation platforms and empirical research. Tailor-made and implementation-oriented business models are developed based on the findings. One research focus is the sustainable and economically viable integration of decentrally generated green electricity and future-oriented e-mobility. However, other sectors (e.g. optics) are also served in the same way.

Publications on the topic

Shaping future trends - from the idea to implementation

Providing established corporations, medium-sized companies and start-ups with a practice-oriented and cross-industry guide to developing digital business models - that is the aim of Prof. Dr. Anna Nagl, Head of the Competence Center for Innovative Business Models at Aalen University, and energy and management expert Dr. Karlheinz Bozem. In their new book "Realizing digital business models successfully", they use current case studies to explain what is needed for this and provide readers with tools and checklists for developing innovative business models.

Whether digitalization, artificial intelligence, renewable energies or Industry 4.0 - topics like these are driving technological progress across all sectors. Regardless of whether they are start-ups, SMEs or global corporations, they all need to review their business models to adapt to the new technologies. "The basis for business models is always a brilliant business idea that is developed and described in the context of trends and new technologies. However, behind every innovative business model there must be an economically viable business case for long-term success - that is the key to success. Our book incorporates the findings from several years of research and industry project work," say the authors Prof. Dr. Anna Nagl, Head of the Competence Center for Innovative Business Models, and Dr. Karlheinz Bozem, Managing Director of bozem consulting associates munich.

Business models with a future