To study a master's degree program at Aalen University, you need a first professionally qualifying university degree or an equivalent qualification.
Module 1: Qualitative Research & Market Intelligence
Module 2: Consumer Insights & Behavior
Module 3: Statistical Modeling & Decision Making with Generative AI
Module 4: Marketing Automation with AI
Module 5: AI in Conversational Marketing & Commerce
Module 6: International Persuasion & Negotiation
Module 1: Sustainable International & Strategic Marketing
Module 2: Digital Consumer Analysis with AI
Module 3: AI in Marketing, Sales & Service
Module 4: AI in International Media Content Creation
Module 5: International Brand Management
Module 6: AI in Leadership & Change Management
General studies part of the degree programme
Master's thesis
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