Marketing and Artificial Intelligence

• Passion for Marketing - interest in analyzing market trends, target groups(s) and competitive environments.
• Understanding of Artificial Intelligence - Enthusiasm for new technologies and their application in Marketing, such as machine learning, data analysis and forecasting.
• Analytical thinking - You have the ability and interest to approach challenges analytically and find creative solutions.
• Communication and teamwork skills - you often work in interdisciplinary groups and develop innovative marketing strategies and campaigns; you like to create embassies that appeal to and convince customers.
• An appetite for practical work and innovative questions - Projects, practical questions and practical collaborations are an important part of the curriculum.

• A university degree qualifying to enter a profession in a related Department / Division, e.g. Marketing, Business Information Systems, Economics or Marketing.
• Above-average degree (minimum mark UK), grade (US) (2.5).
• University degree with at least 210 European Credit Transfer System or at least 180 European Credit Transfer System (30 European Credit Transfer System must have been acquired in the masters/master's programme). At least half of these European Credit Transfer System credits must have been acquired in Management, Economics or Business Science subjects.
• Very good English language skills, English proficiency: Level B2 according to CEFR. A certificate or equal (people), equivalent (credits) proof (e.g. TOEFL, TOEIC, IELTS) must be presented.

Application deadlines: Application is possible for the summer and winter semester via the university website. The deadlines are 15.03. (winter semester) and 15.09. (summer semester).

The short answer is: there are many possibilities! With this degree, traditional and innovative career paths are open to you:

1. The traditional path will take you to a large medium-sized or global company in Marketing or Sales, depending on your technical or marketing training. But there are also new professions (e.g. Digital Marketing Manager, Marketing Data Analyst, Product Marketing Manager).
2. Innovative career paths are opening up through the development of new strategies for market research, product management, servitization process management, etc. As manufacturing companies offer new services, drive digitalization and new ownership structures for automobiles and other equipment emerge, you will find suitable jobs and career opportunities (e.g. AI Marketing Consultant, Customer Experience Manager, Marketing Automation Specilist).
3. In addition, the degree "Master of Arts" qualifies you for admission to a doctoral/PhD program (US)/master's (UK).

Yes. During the course of study, two elective modules can be chosen – one per semester. The modules can be chosen from the elective options offered by the programme or, with approval, from the business administration master's programme offered by the university.