Overview of publications Publications
1485 publications found
2022
"What's it really worth?" A meta-analysis of customer-perceived relationship value in B2B markets
Ingmar Geiger, David Naacke
Further informationIngmar Geiger, Lena Bischoff, Thilo Vogler
Further informationPatrick Ulrich, Wolfgang Becker, Hasan Andac Güler
Further informationPatrick Ulrich, Robert Rieg
Patrick Ulrich, Werner Gleißner
2022
Handbuch Controlling
Patrick Ulrich, Wolfgang Becker ISBN: 978-3-658-26430-7,
Further informationKerstin Rieder, Laura Hanus
Patrick Ulrich, Werner Gleißner
Robert Rieg, Werner Gleißner, Ronald Gleich ISBN: 978-3-648-16095-4,
Patrick Ulrich, Alfred Biel, Werner Gleißner