Welcome to the business psychology laboratory / lab - a versatile research and work space that is ideal for a variety of experimental and qualitative studies as well as creative group processes. Thanks to mobile furniture, the space can be quickly adapted to different scenarios to meet the specific requirements of projects.
The laboratory / lab is perfect for observing group interactions, experimental multi-person settings, creativity exercises and design thinking workshops.
For individual studies, the laboratory / lab offers the opportunity to conduct decision experiments, Marketing and stimulus evaluations as well as other consumer psychology studies. The mobile room dividers create distraction-free individual settings, which are essential for concentrated and effective research.
The laboratory / lab is also ideal for settings with structured, moderated group discussions as part of qualitative research (e.g. product, brand or concept tests).
Equipment
The laboratory equipment includes
Rollable, writable and height-adjustable tables
Stackable chairs and stools
Mobile whiteboards and pinboards that can also be used as room dividers.
A remote eye tracker (LogicOne 250) is also available for eye tracking studies, which provides precise data on visual attention.
