Faculty Management and Business Science

As one of the leading research institutions among the universities of Applied Sciences in Baden-Wuerttemberg research and transfer play an important role for us. On the following pages we would like to give you an overview about our research and transfer activities.

Purpose and benefits of applied research

The business research aims to understand and explain how to work in the corporate practice. It should also develop proposals and advice on how companies can be more successful. Our university is committed to applied research. Therefore, our research focus is on empirical research and on knowledge and technology transfer. Arguably the most important objective of our study programme - and an important competence in practice - is not the learning of facts. It's to enable students to make their own judgments. How could that be more successful than if lecturers develop research questions and involve the students in it?

Firstly, the students benefit from current knowledge and on the other hand, they sharpen their analytical skills and their reasoning power. Thirdly, they learn methods and techniques how to get to justifiable knowledge and judgments by participating in transfer projects as well as in the conduct of empirical or conceptual theses in their Bachelor's or Master's degree programme.

The faculty has established the Institute for Applied Research in Business Administration (IBF) to combine the application-oriented research from various economic disciplines, and to create a suitable environment and a favourable infrastructure for conducting research, and development activities. The IBF is the central platform in the Faculty of Management and Business Science at Aalen University for:

  • Applied research and development projects in economics
  • Cooperation within the university , with other universities as well as companies for the transfer of knowledge into practice.

Our Vice Dean for Research Prof. Dr. Robert Rieg is as a competent contact person for common research projects as well as for discussion and information.

Research focus and resources of research

The research focus of the faculty is on applied research topics and interdisciplinary cooperation in all key functions and applications in economics. These are in particular

  • Health system design
  • Strategy and Leadership in Healthcare
  • Corporate Health Management
  • DataCast
  • IT Service Review
  • Big Data & Business Analytics
  • Social CRM
  • International and European Tax Law
  • Global Integrated Human Resources Management
  • Sustainable development
  • SME financing
  • Business Information Systems in SMEs
  • Industry 4.0, production digitisation and data security

We have structured our research activities in several competence centres to bundle resources and thematic research skills and to call scientists, advanced students and practitioners contact persons.

The centres pursue the objective of training and promotion of young scientists, the establishment and development of a research-oriented cooperation with companies and other universities, the strengthening of existing research collaborations and ensure a rapid application of scientific knowledge in the economy and society:

Medium-sized companies have long been the backbone of our region. Its success also depends on how they manage to formulate their goals, implement and measure successes or learn from failures. Our goal is to develop and evaluate together with medium-sized companies customised methods and systems for planning and control.

Your contacts: Jürgen Bischof and Ralf Härting

Corporate Health Management is an increasingly important issue in companies and a study focus on job-integrated courses of study in Health Management at Aalen University. The research activities of the study program mainly handle of workplace health promotion, internal re-entry management and employer attractiveness of companies in the health and social economy.

Your contacts: Prof. Dr. Kerstin Rieder, Prof. Dr. Anke Rahmel and Prof. Dr. Dieter Ahrens

Aalen University of Applied Science and the Faculty of Management and Business Science have taken an active role in many areas of environmental protection and sustainable development in the last 20 years. Besides the technical areas of sustainability, where in particular the issue of energy plays an important role, many issues such as environmental management, security, prevention and demographics were processed. In both the technical as well as in business study programmes, sustainability is anchored implicitly and explicitly in research and teaching. The working group "(education for) Sustainable development" meets regularly under the direction of Prof. Dr. Ulrich Holzbauer at Aalen University and provides the exchange of information between the actors of sustainable development.

Your contact: Prof. Dr. Ulrich Holzbaur, Senate Representative for Sustainable Development

Many companies still have reservations concerning the use of quantitative methods. Often people are afraid of the abstractness or complexity. Our goal is to test different methods in practice and to help companies to apply them.

Your contacts: Prof. Dr. Günther Hachtel and Prof. Dr. Ulrich Holzbaur

The competence centre deals with the challenges of the development of optimisation potentials and access to mission-critical business information through the use of new, modern business information systems (in particular business intelligence applications) in small and medium businesses. The focus is not only the technical consultation and mobilisation of the middle class, but also application-oriented research projects.

Your contacts: Prof. Dr. Christian Härting

The research is focused especially in the subjects of prevention and health promotion in different settings and in health systems research.

Your contacts: Prof. Dr. Dieter Ahrens and Prof. Dr. Kerstin Rieder

The competence centre deals in theory and practice with central management issues in the healthcare industry. The main topics are the areas employer attractiveness and shortage of skilled workers as well as innovation and change management.

Your contact: Prof. Dr. Anke Rahmel and Prof. Dr. Jana Wolf

The competence centre is located around the Industry 4.0 research laboratory with a CP (Cyber Physical) Factory. For applied research is thus an ideal test field available to develop new approaches and methods in production digitisation as well as innovative products and to assess their market and industry maturity already in the development stage. A special attention is given to research into the safety of intelligent production systems (cyber security).

Your contact: Prof. Dr. Axel Zimmermann

Research Output

The faculty is constantly striving to increase the scope and quality of their research achievements and achieved considerable success in recent years. As part of the research evaluation different criteria are used to measure the research output. As common measure the number of publications in professional journals is used. In 2013 over 60 scientific publications were published and research results were presented in more than 30 national and international conferences.

Another quantitative evaluation criterion for the assessment of research achievements are the external funds that could be acquired in the area of research. The faculty has been acquired an average around 90,000 € in the last six years. We regularly involved our students in research projects and activities of the faculty with the help of study work, bachelor's or master thesis.

Cooperative PhD programme

The faculty has a joint doctoral programme with the Teesside Business School. Since 2007, six cooperative promotions were completed successfully.

Usually our PhD students work as academic staff at Aalen University or at other companies and do a doctoral degree as externals at the University of Teesside. The supervision takes place on both sides by a professor of the faculty and by a British colleague. The academic title (PhD) is awarded after submission of the dissertation and successful oral exam by the University of Teesside. In addition to the joint PhD programme three other cooperative promotions with other universities were recently completed successfully.

For questions regarding the joint PhD programme with the Teesside Business School, please contact Prof. Dr. Robert Rieg.

Networking Events

Aalen’s Tax Talks was launched in 2007 and provide companies in the region the opportunity to adapt to the latest changes in the field of corporate taxation. Aalen’s Tax Talks provide companies a variety of design tips and references based on the most current developments in tax law.

For questions regarding Aalen’s Tax Talks, please contact Prof. Dr. Markus Peter.

By the SME Forum the study programme in Business for Small and Medium-sized Companies promotes knowledge transfer between the university and companies including the students. You are doing are taught in small and medium-skills for the acquisition of typical management activities.

For questions regarding the SME Forum, please contact Prof. Dr. Eugen May

Since 2006 the transfer day of the competence centre for control and information systems takes place in the SME sector annually. The transfer days aim at transferring knowledge between the university and regional economy as well as between the companies of the region.

For questions regarding the Transfer days, please contact Prof. Dr. Christian Härting and Prof. Dr. Jürgen Bischof.

The international symposium is primarily for the exchange on the topic sustainable development. From a university perspective, it also interesting to address the following questions:

  • How can sustainable development be integrated into university education (i.e. curricula, teaching content) and research?
  • How can the topic be promoted and transferred to the society and the economy?
  • What measures really contribute to a worth-living future?

For questions regarding the ERIS Conference, please contact Prof. Dr. Ulrich Holzbauer.

This high-profile practice oriented event is jointly organized by Baden-Wuerttemberg Cooperative State University Stuttgart, the Nuertingen - Geislingen University of Applied Sciences and Aalen University of Applied Sciences. The aim of this unique event is a knowledge transfer on subjects in the field of accounting, which are currently of central importance in practice.

For questions regarding the Series of Practical Lectures in Accounting please contact Prof. Dr. Reinhard Heyd.

The Health Management Forum Ostwuerttemberg is concerned with current issues in health management and takes place every two years. The objective is to promote the best practice sharing between companies, research and students.

For questions regarding the Health Management Forum Ostwuerttemberg please contact please contact Ms. Birgit Heyden.