As one of the leading research institutions among the universities of Applied Sciences in Baden-Wuerttemberg research and transfer play an important role for us. On the following pages we would like to give you an overview about our research and transfer activities.


You will find here an overview of all peer-reviewed publications of the faculty for the years 2017 and 2018. In total, these were 30 publications. Of these, 17 are listed in VHB Jourqual 3: six in grade B, eight in grade C and three in grade D.

Laubert, C.; Geiger, I.
Disentangling complexity: how negotiators identify and handle issue-based complexity in
business-to-business negotiation
Journal of Business Economics, 88(9), 2018, pp. 1061-1103.
Bührer, C. Fetzer, S., Hagist, C.
Cui bono? - Die Bürgerversicherung und die Beihilfe
Perspektiven der Wirtschaftspolitik, 19(3), 2018, S. 210-225. DOI:10.1515/pwp-2017-0054
Bührer, C., Fetzer, S., Hagist, C.
Das Hamburger Beihilfemodell - Ein Vergleich der internen Renditen von GKV und PKV
Zeitschrift für die gesamte Versicherungswissenschaft, 107(1), 2018, S. 85-108. DOI:10.1007/s12297-018-0398-1
Rieg, R.
Tasks, interaction and role perception of management accountants: evidence from Germany
Journal of Management Control, 29(2), S. 183-220. DOI:10.1007/s00187-018-0266-0
Ulrich, P., Fibitz, A.
Integration von Risikoaspekten in operative Planung und Budgetierung: Was unterscheidet mittelständische Familienunternehmen von anderen Unternehmen?
Zeitschrift für KMU und Entrepreneuership, 66 (1), 2018, S. 13-33. DOI:10.3790/zfke.66.1.13
Ulrich, P., Fibitz, A.
Corporate governance mechanisms in family firms - A socioemotional wealth perspective
Corporate Ownership and Control, 15(3), 2018, pp. 32-46. DOI:10.22495/cocv15i3art3
Ulrich, P., Fibitz, A.
Aktuelle Themen der Corporate Governance in Deutschland. Trends auf der Basis einer Experten-Befragung
Zeitschrift für Corporate Governance, 2, 2018, S. 53-58.
Ulrich, P., Scheuermann, I.
Bewertung des Risikomanagements. Empirische Ergebnisse aus der Unternehmenspraxis
Risk, Fraud & Compliance, 4, 2018, S. 151-156.
Ulrich, P., Boßler, A.
Compliance - Aus- und Weiterbildung Teil I: Pädagogische Grundlagen
Risk, Fraud & Compliance, 5, 2018 S. 208-214.
Ulrich, P., Boßler, A.
Compliance - Aus- und Weiterbildung Teil II: Angebotssituation
Risk, Fraud & Compliance, 6, 2018, S. 255-272.
Ulrich, P., Becker, W., Fibitz, A., Reitelshöfer, E. Schuhknecht, F.
Data Analytics Systems and SME type - a Design Science Approach
Procedia Computer Science, 126, 2018, pp. 1162-1170. DOI:10.1016/j.procs.2018.08.054
Ulrich, P.
Nachhaltigkeit als aktuelles Thema der Corporate Governance - Familienunternehmen und
Nicht-Familienunternehmen im Vergleich
Risk, Fraud & Compliance, 13, 2018, S. 125-130.
Sauer, S., Büttner, R., Heidenreich, T.; Lemke, J., Berg, C., Kurz, C.
Mindful Machine Learning
European Journal of Psychological Assessment, 34(1), 2018, pp. 6-13. DOI:10.1027/1015-5759/a000312
Geiger, I., Laubert, C.
Situational strategic versus personal influences on negotiation medium choice: media synchronicity theory and affect for communication channel
International Journal of Conflict Management, 29(3), 2018, pp. 398-423.
Büttner, R., Sauer, S., Maier, C., Eckhardt, A.
Real-time Prediction of User Performance based on Pupillary Assessment via Eye-Tracking
AIS Transactions on Human-Computer Interaction, 10(1), 2018, pp. 26-56. DOI:10.17705/1thci.00103
Burdack, M., Rössle, M., Kübler, R.
A Concept of an In-Memory Database for IoT Sensor Data
Athens Journal of Sciences, 5(4), 2018, pp. 355-374. DOI:10.30958/ajs.5-4-4
Härting, R.-C., Reichstein, C., Schadb, M.
Potentials of Digital Business Models - Empirical investigation of data driven impacts in industry
Procedia Computer Science, 126, 2018, pp. 1495-1506. DOI:10.1016/j.procs.2018.08.121

Büttner, R.
Getting a job via career-oriented social networking markets: The weakness of too many ties
Electronic Markets: The International Journal on Networked Business, 27(4), 2017, pp. 1-15.
Büttner R.
Predicting user behavior in electronic markets based on personality-mining in large online social networks: A personality-based product recommender framework
Electronic Markets: The International Journal on Networked Business, 27(3), 2017, p. 247-265.
Dost F., Geiger I.
Value-based pricing in competitive situations with the help of multi-product price-response maps
Journal of Business Research, 76(7), 2017, pp. 219-236. DOI:10.1016/j.jbusres.2017.01.004
Geiger, I.
A model of negotiation issue-based tactics in business-to-business sales negotiations
Industrial Marketing Management, 64(7), 2017, pp. 91-106.
DOI: 10.1016/j.indmarman.2017.02.003
Geiger I., Kluckert M., Kleinaltenkamp M.
Customer acceptance of tradable service contracts
Journal of Business Economics, 87(2), 2017, pp. 155-183.
Becker W., Ulrich P., Nolte M.
Crowdlending als Alternative zum Bankkredit in KMU - eine theoretische und empirische Standortbestimmung
Zeitschrift für KMU und Entrepreneurship, 65 (1/2), 2017, S. 93-100.
Preikschas M., Cabanelas P., Rüdiger K., Lampon J.
Value co-creation, dynamic capabilities and customer retention in industrial markets
Journal of Business & Industrial Marketing, 32 (3), 2017, pp. 409-420. DOI:10.1108/JBIM-10-2014-0215
Rieg R., Gruber T., Reißig-Thust S.
Einflussfaktoren auf die Konvergenz der Rechnungslegung in kleinen und mittleren Unternehmen – eine empirische Untersuchung
Betriebswirtschaftliche Forschung und Praxis, 69(2), 2017, S. 228-255.
Ulrich, P.
Diversity in DAX30-Unternehmen: Struktur des Aufsichtsrats und Einfluss auf Unternehmenserfolg
Zeitschrift für Corporate Governance, 12(3), 2017, S. 109-113.
Ulrich P., Speidel S.
Die Familienverfassung als Instrument der Corporate Governance – aktuelle empirische Befunde
Zeitschrift für Corporate Governance, 12(5), 2017, S. 197-201.
Eichhorn P., Knoke M., Rahmel A., Bareiß A., Merk J., Fortunato E.
SROI (Social Return on Investment) – A Case Study about Social Profit
International Journal of Business Administration and Management Research, 3(2), 2017, pp. 7-11. DOI:10.24178/ijbamr.2017.3.2.07
Kaier K., Hils S., Fetzer, S., Hehn P., Schmid A. Hauschke D.
Results of a randomized controlled trial analyzing telemedically supported case management in the first year after living donor kidney transplantation - a budget impact analysis from the healthcare perspective
Health Economics Review, 7(1), 2017. DOI:10.1186/s13561-016-0141-3
Reichstein C., Härting R., Häussler M.
Influencing Factors Increasing the Potential of Dynamic Pricing – Empirical Insights from European Experts
International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 11(6), 2017, pp. 1616–1621.
Ulrich, P.
Einfluss des Aufsichtsrats auf das Compliance-Management
Risk, Fraud & Compliance, 1, S.7-13.

Purpose and benefits of applied research

Thumb rieg

Prof. Dr. Rieg

The business research aims to understand and explain how to work in the corporate practice. It should also develop proposals and advice on how companies can be more successful. Our university is committed to applied research. Therefore, our research focus is on empirical research and on knowledge and technology transfer. Arguably the most important objective of our study programme - and an important competence in practice - is not the learning of facts. It's to enable students to make their own judgments. How could that be more successful than if lecturers develop research questions and involve the students in it?

Firstly, the students benefit from current knowledge and on the other hand, they sharpen their analytical skills and their reasoning power. Thirdly, they learn methods and techniques how to get to justifiable knowledge and judgments by participating in transfer projects as well as in the conduct of empirical or conceptual theses in their Bachelor's or Master's degree programme.

The faculty has established the Institute for Applied Research in Business Administration (IBF) to combine the application-oriented research from various economic disciplines, and to create a suitable environment and a favourable infrastructure for conducting research, and development activities. The IBF is the central platform in the Faculty of Management and Business Science at Aalen University for:

  • Applied research and development projects in economics
  • Cooperation within the university , with other universities as well as companies for the transfer of knowledge into practice.

Our Vice Dean for Research Prof. Dr. Robert Rieg is as a competent contact person for common research projects as well as for discussion and information.

Research focus and resources of research

The research focus of the faculty is on applied research topics and interdisciplinary cooperation in all key functions and applications in economics. These are in particular

  • Health system design
  • Strategy and Leadership in Healthcare
  • Corporate Health Management
  • DataCast
  • IT Service Review
  • Big Data & Business Analytics
  • Social CRM
  • International and European Tax Law
  • Global Integrated Human Resources Management
  • Sustainable development
  • SME financing
  • Business Information Systems in SMEs
  • Industry 4.0, production digitisation and data security

We have structured our research activities in several competence centres to bundle resources and thematic research skills and to call scientists, advanced students and practitioners contact persons.

The centres pursue the objective of training and promotion of young scientists, the establishment and development of a research-oriented cooperation with companies and other universities, the strengthening of existing research collaborations and ensure a rapid application of scientific knowledge in the economy and society:

Medium-sized companies have long been the backbone of our region. Its success also depends on how they manage to formulate their goals, implement and measure successes or learn from failures. Our goal is to develop and evaluate together with medium-sized companies customised methods and systems for planning and control.

Your contacts: Jürgen Bischof and Ralf Härting

Corporate Health Management is an increasingly important issue in companies and a study focus on job-integrated courses of study in Health Management at Aalen University. The research activities of the study program mainly handle of workplace health promotion, internal re-entry management and employer attractiveness of companies in the health and social economy.

Your contacts: Prof. Dr. Kerstin Rieder, Prof. Dr. Anke Rahmel and Prof. Dr. Dieter Ahrens

Aalen University of Applied Science and the Faculty of Management and Business Science have taken an active role in many areas of environmental protection and sustainable development in the last 20 years. Besides the technical areas of sustainability, where in particular the issue of energy plays an important role, many issues such as environmental management, security, prevention and demographics were processed. In both the technical as well as in business study programmes, sustainability is anchored implicitly and explicitly in research and teaching. The working group "(education for) Sustainable development" meets regularly under the direction of Prof. Dr. Ulrich Holzbauer at Aalen University and provides the exchange of information between the actors of sustainable development.

Your contact: Prof. Dr. Ulrich Holzbaur, Senate Representative for Sustainable Development

Many companies still have reservations concerning the use of quantitative methods. Often people are afraid of the abstractness or complexity. Our goal is to test different methods in practice and to help companies to apply them.

Your contacts: Prof. Dr. Günther Hachtel and Prof. Dr. Ulrich Holzbaur

The competence centre deals with the challenges of the development of optimisation potentials and access to mission-critical business information through the use of new, modern business information systems (in particular business intelligence applications) in small and medium businesses. The focus is not only the technical consultation and mobilisation of the middle class, but also application-oriented research projects.

Your contacts: Prof. Dr. Christian Härting

The research is focused especially in the subjects of prevention and health promotion in different settings and in health systems research.

Your contacts: Prof. Dr. Dieter Ahrens and Prof. Dr. Kerstin Rieder

The competence centre deals in theory and practice with central management issues in the healthcare industry. The main topics are the areas employer attractiveness and shortage of skilled workers as well as innovation and change management.

Your contact: Prof. Dr. Anke Rahmel and Prof. Dr. Jana Wolf

The competence centre is located around the Industry 4.0 research laboratory with a CP (Cyber Physical) Factory. For applied research is thus an ideal test field available to develop new approaches and methods in production digitisation as well as innovative products and to assess their market and industry maturity already in the development stage. A special attention is given to research into the safety of intelligent production systems (cyber security).

Your contact: Prof. Dr. Axel Zimmermann

Research Output

The faculty is constantly striving to increase the scope and quality of their research achievements and achieved considerable success in recent years. As part of the research evaluation different criteria are used to measure the research output. As common measure the number of publications in professional journals is used. In 2013 over 60 scientific publications were published and research results were presented in more than 30 national and international conferences.

Another quantitative evaluation criterion for the assessment of research achievements are the external funds that could be acquired in the area of research. The faculty has been acquired an average around 90,000 € in the last six years. We regularly involved our students in research projects and activities of the faculty with the help of study work, bachelor's or master thesis.

Cooperative PhD programme

The faculty has a joint doctoral programme with the Teesside Business School. Since 2007, six cooperative promotions were completed successfully.

Usually our PhD students work as academic staff at Aalen University or at other companies and do a doctoral degree as externals at the University of Teesside. The supervision takes place on both sides by a professor of the faculty and by a British colleague. The academic title (PhD) is awarded after submission of the dissertation and successful oral exam by the University of Teesside. In addition to the joint PhD programme three other cooperative promotions with other universities were recently completed successfully.

For questions regarding the joint PhD programme with the Teesside Business School, please contact Prof. Dr. Robert Rieg.

Networking Events

Aalen’s Tax Talks was launched in 2007 and provide companies in the region the opportunity to adapt to the latest changes in the field of corporate taxation. Aalen’s Tax Talks provide companies a variety of design tips and references based on the most current developments in tax law.

For questions regarding Aalen’s Tax Talks, please contact Prof. Dr. Markus Peter.

By the SME Forum the study programme in Business for Small and Medium-sized Companies promotes knowledge transfer between the university and companies including the students. You are doing are taught in small and medium-skills for the acquisition of typical management activities.

For questions regarding the SME Forum, please contact Prof. Dr. Eugen May

Since 2006 the transfer day of the competence centre for control and information systems takes place in the SME sector annually. The transfer days aim at transferring knowledge between the university and regional economy as well as between the companies of the region.

For questions regarding the Transfer days, please contact Prof. Dr. Christian Härting and Prof. Dr. Jürgen Bischof.

The international symposium is primarily for the exchange on the topic sustainable development. From a university perspective, it also interesting to address the following questions:

  • How can sustainable development be integrated into university education (i.e. curricula, teaching content) and research?
  • How can the topic be promoted and transferred to the society and the economy?
  • What measures really contribute to a worth-living future?

For questions regarding the ERIS Conference, please contact Prof. Dr. Ulrich Holzbauer.

This high-profile practice oriented event is jointly organized by Baden-Wuerttemberg Cooperative State University Stuttgart, the Nuertingen - Geislingen University of Applied Sciences and Aalen University of Applied Sciences. The aim of this unique event is a knowledge transfer on subjects in the field of accounting, which are currently of central importance in practice.

For questions regarding the Series of Practical Lectures in Accounting please contact Prof. Dr. Reinhard Heyd.

The Health Management Forum Ostwuerttemberg is concerned with current issues in health management and takes place every two years. The objective is to promote the best practice sharing between companies, research and students.

For questions regarding the Health Management Forum Ostwuerttemberg please contact please contact Ms. Birgit Heyden.