As one of the leading research institutions among the universities of Applied Sciences in Baden-Wuerttemberg research and transfer play an important role for us. On the following pages we would like to give you an overview about our research and transfer activities.
You will find here an overview of all peer-reviewed publications of the faculty for the years 2017 and 2018. In total, these were 30 publications. Of these, 17 are listed in VHB Jourqual 3: six in grade B, eight in grade C and three in grade D.
|Laubert, C.; Geiger, I.||Disentangling complexity: how negotiators identify and handle issue-based complexity in|
|Journal of Business Economics, 88(9), 2018, pp. 1061-1103.|
|Bührer, C. Fetzer, S., Hagist, C.||Cui bono? - Die Bürgerversicherung und die Beihilfe||Perspektiven der Wirtschaftspolitik, 19(3), 2018, S. 210-225. DOI:10.1515/pwp-2017-0054||C|
|Bührer, C., Fetzer, S., Hagist, C.||Das Hamburger Beihilfemodell - Ein Vergleich der internen Renditen von GKV und PKV||Zeitschrift für die gesamte Versicherungswissenschaft, 107(1), 2018, S. 85-108. DOI:10.1007/s12297-018-0398-1||C|
|Rieg, R.||Tasks, interaction and role perception of management accountants: evidence from Germany||Journal of Management Control, 29(2), S. 183-220. DOI:10.1007/s00187-018-0266-0||C|
|Ulrich, P., Fibitz, A.||Integration von Risikoaspekten in operative Planung und Budgetierung: Was unterscheidet mittelständische Familienunternehmen von anderen Unternehmen?||Zeitschrift für KMU und Entrepreneuership, 66 (1), 2018, S. 13-33. DOI:10.3790/zfke.66.1.13||C|
|Ulrich, P., Fibitz, A.||Corporate governance mechanisms in family firms - A socioemotional wealth perspective||Corporate Ownership and Control, 15(3), 2018, pp. 32-46. DOI:10.22495/cocv15i3art3||C|
|Ulrich, P., Fibitz, A.||Aktuelle Themen der Corporate Governance in Deutschland. Trends auf der Basis einer Experten-Befragung||Zeitschrift für Corporate Governance, 2, 2018, S. 53-58. https://www.zcgdigital.de/ZCG.02.2018.053||D|
|Ulrich, P., Scheuermann, I.||Bewertung des Risikomanagements. Empirische Ergebnisse aus der Unternehmenspraxis||Risk, Fraud & Compliance, 4, 2018, S. 151-156. https://www.ZRFCdigital.de/ZRFC.04.2018.151||-|
|Ulrich, P., Boßler, A.||Compliance - Aus- und Weiterbildung Teil I: Pädagogische Grundlagen||Risk, Fraud & Compliance, 5, 2018 S. 208-214. https://www.ZRFCdigital.de/ZRFC.05.2018.208||-|
|Ulrich, P., Boßler, A.||Compliance - Aus- und Weiterbildung Teil II: Angebotssituation||Risk, Fraud & Compliance, 6, 2018, S. 255-272. https://www.ZRFCdigital.de/ZRFC.06.2018.255||-|
|Ulrich, P., Becker, W., Fibitz, A., Reitelshöfer, E. Schuhknecht, F.||Data Analytics Systems and SME type - a Design Science Approach||Procedia Computer Science, 126, 2018, pp. 1162-1170. DOI:10.1016/j.procs.2018.08.054||-|
|Ulrich, P.||Nachhaltigkeit als aktuelles Thema der Corporate Governance - Familienunternehmen und|
Nicht-Familienunternehmen im Vergleich
|Risk, Fraud & Compliance, 13, 2018, S. 125-130. https://www.ZRFCdigital.de/ZRFC.02.2018.060||-|
|Sauer, S., Büttner, R., Heidenreich, T.; Lemke, J., Berg, C., Kurz, C.||Mindful Machine Learning||European Journal of Psychological Assessment, 34(1), 2018, pp. 6-13. DOI:10.1027/1015-5759/a000312||-|
|Geiger, I., Laubert, C.||Situational strategic versus personal influences on negotiation medium choice: media synchronicity theory and affect for communication channel||International Journal of Conflict Management, 29(3), 2018, pp. 398-423. https://doi.org/10.1108/IJCMA-06-2017-0054||-|
|Büttner, R., Sauer, S., Maier, C., Eckhardt, A.||Real-time Prediction of User Performance based on Pupillary Assessment via Eye-Tracking||AIS Transactions on Human-Computer Interaction, 10(1), 2018, pp. 26-56. DOI:10.17705/1thci.00103||-|
|Burdack, M., Rössle, M., Kübler, R.||A Concept of an In-Memory Database for IoT Sensor Data||Athens Journal of Sciences, 5(4), 2018, pp. 355-374. DOI:10.30958/ajs.5-4-4||-|
|Härting, R.-C., Reichstein, C., Schadb, M.||Potentials of Digital Business Models - Empirical investigation of data driven impacts in industry||Procedia Computer Science, 126, 2018, pp. 1495-1506. DOI:10.1016/j.procs.2018.08.121||-|
|Büttner, R.||Getting a job via career-oriented social networking markets: The weakness of too many ties||Electronic Markets: The International Journal on Networked Business, 27(4), 2017, pp. 1-15.|
|Büttner R.||Predicting user behavior in electronic markets based on personality-mining in large online social networks: A personality-based product recommender framework||Electronic Markets: The International Journal on Networked Business, 27(3), 2017, p. 247-265.|
|Dost F., Geiger I.||Value-based pricing in competitive situations with the help of multi-product price-response maps||Journal of Business Research, 76(7), 2017, pp. 219-236. DOI:10.1016/j.jbusres.2017.01.004||B|
|Geiger, I.||A model of negotiation issue-based tactics in business-to-business sales negotiations||Industrial Marketing Management, 64(7), 2017, pp. 91-106.|
|Geiger I., Kluckert M., Kleinaltenkamp M.||Customer acceptance of tradable service contracts||Journal of Business Economics, 87(2), 2017, pp. 155-183.|
|Becker W., Ulrich P., Nolte M.||Crowdlending als Alternative zum Bankkredit in KMU - eine theoretische und empirische Standortbestimmung||Zeitschrift für KMU und Entrepreneurship, 65 (1/2), 2017, S. 93-100.|
|Preikschas M., Cabanelas P., Rüdiger K., Lampon J.||Value co-creation, dynamic capabilities and customer retention in industrial markets||Journal of Business & Industrial Marketing, 32 (3), 2017, pp. 409-420. DOI:10.1108/JBIM-10-2014-0215||C|
|Rieg R., Gruber T., Reißig-Thust S.||Einflussfaktoren auf die Konvergenz der Rechnungslegung in kleinen und mittleren Unternehmen – eine empirische Untersuchung||Betriebswirtschaftliche Forschung und Praxis, 69(2), 2017, S. 228-255.||C|
|Ulrich, P.||Diversity in DAX30-Unternehmen: Struktur des Aufsichtsrats und Einfluss auf Unternehmenserfolg||Zeitschrift für Corporate Governance, 12(3), 2017, S. 109-113.|
|Ulrich P., Speidel S.||Die Familienverfassung als Instrument der Corporate Governance – aktuelle empirische Befunde||Zeitschrift für Corporate Governance, 12(5), 2017, S. 197-201. https://www.zcgdigital.de/ZCG.05.2017.197||D|
|Eichhorn P., Knoke M., Rahmel A., Bareiß A., Merk J., Fortunato E.||SROI (Social Return on Investment) – A Case Study about Social Profit||International Journal of Business Administration and Management Research, 3(2), 2017, pp. 7-11. DOI:10.24178/ijbamr.2017.3.2.07||-|
|Kaier K., Hils S., Fetzer, S., Hehn P., Schmid A. Hauschke D.||Results of a randomized controlled trial analyzing telemedically supported case management in the first year after living donor kidney transplantation - a budget impact analysis from the healthcare perspective||Health Economics Review, 7(1), 2017. DOI:10.1186/s13561-016-0141-3||-|
|Reichstein C., Härting R., Häussler M.||Influencing Factors Increasing the Potential of Dynamic Pricing – Empirical Insights from European Experts||International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 11(6), 2017, pp. 1616–1621.||-|
|Ulrich, P.||Einfluss des Aufsichtsrats auf das Compliance-Management||Risk, Fraud & Compliance, 1, S.7-13. https://www.compliancedigital.de/ZRFC.01.2017.007||-|
Behringer, S., Ulrich, P., Unruh, A.
Compliance Management in Family Firms: a Systematic Literature Analysis
Corporate Ownership & Control, 1(17), 2019,
Strategic IT management: how companies can benefit from an increasing IT influence
Journal of Enterprise Information Management, 2(32), 2019,
Selbstständigkeit von Bilanzbuchhaltern und Controllern: Eine empirische Untersuchung zu Einkommen und Determinanten
Zeitschrift für KMU und Entrepreneurship, 1(2019),
Rieg, R., Vanini, U.
Effects of voluntary intellectual capital disclosure for disclosing firms
Journal of Applied Accounting Research, 20(3), 2019, pp. 349-364
Eisenschmidt, K., Rieg, R.
Zur Veröffentlichungsdauer von Abschlussdaten in Deutschland – eine empirische Analyse zur Entwicklung im Zeitablauf und zu potentiellen Determinanten
Zeitschrift für internationale und kapitalmarktorientierte Rechnungslegung (KoR), 12 (2019), S. 535-545
Compliance als Gestaltungsaufgabe der Corporate Governance
Zeitschrift für Corporate Governance, 05(2019), pp.214-218
Barth, J., Behringer, S., Ulrich, P., Unruh, A.
Compliance und Korruption in Familienunternehmen - eine systematische Literaturanalyse
Risk, Fraud & Compliance, 14(3), 2019, S. 65-72
Büttner, R., Frick, J., Rieg, T.
Machine Learning based Diagnosis of Diseases Using the Unfolded EEG Spectra: Towards an Intelligent Software Sensor
Information Systems and Neuroscience, 92(2019), pp.165-172
Härting, R.-C., Reichstein, C.,
Determinants to Benefit from Enterprise Architecture Management – A Research Model
Business Information Systems Workshops (2019), pp. 101-111
Ulrich, P., Scheuermann, I.,
Compliance in deutschen Unternehmen - Ergebnisse einer aktuellen Benchmarkstudie
Zeitschrift für Risk, Fraud & Compliance, 14(3), 2019, S.103-109
Boßler, A., Ulrich, P.
Compliance-Ausbildung und Compliance-Weiterbildung Teil III: Empirische Untersuchung
Zeitschrift für Risk, Fraud & Compliance, 2(13), 2019, S.55-64
Fetzer, S., Milan, V.
Die zukünftige Entwicklung von Demenzerkrankungen in Deutschland – ein Vergleich unterschiedlicher Prognosemodelle
Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz, 8(62), 2019, S.993-1003
Koot, C., Stephan, F.
Der Stand der Technik in der DSGVO – Auswirkungen eines lose eingebetteten Verweisbegriffs am Beispiel Identifizierung und Einwilligung
Industrie 4.0 Management, 5(35), 2019, S.63-66
Härting, R.-C., Reichstein, C.,
How companies can benefit from Enterprise Architecture Management in the Digital Transformation Process – An Extended Research Model
International Journal of Conceptual Modeling, 14(6), 2019) , p.22
Purpose and benefits of applied research
The business research aims to understand and explain how to work in the corporate practice. It should also develop proposals and advice on how companies can be more successful. Our university is committed to applied research. Therefore, our research focus is on empirical research and on knowledge and technology transfer. Arguably the most important objective of our study programme - and an important competence in practice - is not the learning of facts. It's to enable students to make their own judgments. How could that be more successful than if lecturers develop research questions and involve the students in it?
Firstly, the students benefit from current knowledge and on the other hand, they sharpen their analytical skills and their reasoning power. Thirdly, they learn methods and techniques how to get to justifiable knowledge and judgments by participating in transfer projects as well as in the conduct of empirical or conceptual theses in their Bachelor's or Master's degree programme.
The faculty has established the Institute for Applied Research in Business Administration (IBF) to combine the application-oriented research from various economic disciplines, and to create a suitable environment and a favourable infrastructure for conducting research, and development activities. The IBF is the central platform in the Faculty of Management and Business Science at Aalen University for:
- Applied research and development projects in economics
- Cooperation within the university , with other universities as well as companies for the transfer of knowledge into practice.
Our Vice Dean for Research Prof. Dr. Robert Rieg is as a competent contact person for common research projects as well as for discussion and information.
The research focus of the faculty is on applied research topics and interdisciplinary cooperation in all key functions and applications in economics. These are in particular
- Health system design
- Strategy and Leadership in Healthcare
- Corporate Health Management
- IT Service Review
- Big Data & Business Analytics
- Social CRM
- International and European Tax Law
- Global Integrated Human Resources Management
- Sustainable development
- SME financing
- Business Information Systems in SMEs
- Industry 4.0, production digitisation and data security
We have structured our research activities in several competence centres to bundle resources and thematic research skills and to call scientists, advanced students and practitioners contact persons.
The centres pursue the objective of training and promotion of young scientists, the establishment and development of a research-oriented cooperation with companies and other universities, the strengthening of existing research collaborations and ensure a rapid application of scientific knowledge in the economy and society:
Medium-sized companies have long been the backbone of our region. Its success also depends on how they manage to formulate their goals, implement and measure successes or learn from failures. Our goal is to develop and evaluate together with medium-sized companies customised methods and systems for planning and control.
Your contacts: Jürgen Bischof and Ralf Härting
Corporate Health Management is an increasingly important issue in companies and a study focus on job-integrated courses of study in Health Management at Aalen University. The research activities of the study program mainly handle
of workplace health promotion, internal re-entry management and employer attractiveness of companies in the health and social economy.
Your contacts: Prof. Dr. Kerstin Rieder, Prof. Dr. Anke Rahmel and Prof. Dr. Dieter Ahrens
Aalen University of Applied Science and the Faculty of Management and Business Science have taken an active role in many areas of environmental protection and sustainable development in the last 20 years. Besides the technical areas of sustainability, where in particular the issue of energy plays an important role, many issues such as environmental management, security, prevention and demographics were processed. In both the technical as well as in business study programmes, sustainability is anchored implicitly and explicitly in research and teaching. The working group "(education for) Sustainable development" meets regularly under the direction of Prof. Dr. Ulrich Holzbauer at Aalen University and provides the exchange of information between the actors of sustainable development.
Your contact: Prof. Dr. Ulrich Holzbaur, Senate Representative for Sustainable Development
Many companies still have reservations concerning the use of quantitative methods. Often people are afraid of the abstractness or complexity. Our goal is to test different methods in practice and to help companies to apply them.
Your contacts: Prof. Dr. Günther Hachtel and Prof. Dr. Ulrich Holzbaur
The competence centre deals with the challenges of the development of optimisation potentials and access to mission-critical business information through the use of new, modern business information systems (in particular business intelligence applications) in small and medium businesses. The focus is not only the technical consultation and mobilisation of the middle class, but also application-oriented research projects.
Your contacts: Prof. Dr. Christian Härting
The research is focused especially in the subjects of prevention and health promotion in different settings and in health systems research.
Your contacts: Prof. Dr. Dieter Ahrens and Prof. Dr. Kerstin Rieder
The competence centre deals in theory and practice with central management issues in the healthcare industry. The main topics are the areas employer attractiveness and shortage of skilled workers as well as innovation and change management.
Your contact: Prof. Dr. Anke Rahmel and Prof. Dr. Jana Wolf
The competence centre is located around the Industry 4.0 research laboratory with a CP (Cyber Physical) Factory. For applied research is thus an ideal test field available to develop new approaches and methods in production digitisation as well as innovative products and to assess their market and industry maturity already in the development stage. A special attention is given to research into the safety of intelligent production systems (cyber security).
Your contact: Prof. Dr. Axel Zimmermann
Research projects and facilities
The competence centre is located around the Industrie 4.0 research laboratory with CP (Cyber Physical) Factory. This provides an ideal testing ground for applied research to develop new approaches and processes in production digitalisation as well as innovative products and to test their market and industrial readiness at the development stage.
Your contact: Prof. Dr. Steffen Schwarzer
The Aalen Institute for Corporate Governance (AAUF) was established in 2017 and pursues the overarching goal of establishing corporate governance with a primary focus on value orientation in corporate management within research and transfer projects. Methodological excellence is always at the centre of our efforts in the context of closing the existing research gap "Success factors of value-based corporate governance" and beyond for further research projects. One of our concerns is to anchor the topic of corporate governance in the research context and to disseminate it on the practical side through an ongoing range of training and continuing education programmes as well as regular dialogue.
Contact: Prof. Dr. Ingo Scheuermann, Prof. Dr. habil. Patrick Ulrich
Ansprechpartner: Prof. Dr. Ingo Scheuermann, Prof. Dr. habil. Patrick Ulrich
AI has been on the rise for many years Voice based (chat)bots are one application of AI. They are a further development of text based (chat) which enjoy great popularity. The best known use of voice based (chat)bots is in so called intelligent personal assistants. The aim of voice based (chat)bots is to enable the user to carry out a wide range of functions by means of a simple verbal request, in order to make this considerably easier through intuitive operation For example, they can be used to operate smart home devices or to order things on the Internet. The aim of the work is to find out how well the four most common bots namely Amazon Alexa, Apple Siri, Google Assistant, and Microsoft Cortana currently work, and to compare their functionality with each other. Following an evaluation of the found results, future uses will also be discussed.
The triumph of smart speakers and digital voice assistants such as Amazon Alexa or Google Assistant seems unstoppable. What we are currently observing is that these applications are increasingly developing from non commercial and private applications such as weather forecasts or homework support to commercial applications along the entire customer journey In addition to the great convenience advantage, the benefit in terms of accessibility should also be seen as a driver for voice commerce. The voice interface, as the most natural interface for us humans, faces the challenge of understanding different languages, dialects, ways of speaking and expressions and translating them into clear intents and answers. Against this background, this study examines the range and quality of voice based systems in the finance and insurance industry in Germany based on a comprehensive catalogue of criteria.
The concept of knowledge graphs can be traced back to the 1960s and after three decades, advances in knowledge graphs focused on the Semantic Web, ontologies and taxonomies. Today, knowledge graphs are gaining momentum as their business value is proven in various domains and use cases. But what are they actually? Knowledge graphs are a platform that contextually ingests disparate data (internal and external) to transform data points into insights and insights into actionable knowledge to improve business decision-making capabilities. improve. What's new: Why is there so much emphasis on the importance of knowledge graphs in today's business world?
Negotiations play a paramount role in business, politics and society. Without them and the famous "negotiation breakthrough", there would often be no solution. However, negotiation processes are also an exciting field of research, and Prof. Dr Ingmar Geiger from Aalen University has dedicated himself to this. Now the economist received special recognition for his work on negotiation research: He was awarded the "Gregory Kersten GDN Journal Best Paper Award" for the first time.
The past few months with the mask affair, various accounting scandals and spectacular insolvencies have once again provided Prof. Dr. Patrick Ulrich with plenty of material for research and teaching. The economist has been researching and teaching at Aalen University since 2016 on evidence-based management, business ethics and sustainable corporate governance, the formulation of guidelines and ethical standards for practice as well as modern personnel management in the context of digitalisation. Topics that are more topical than ever today. He has now been awarded the Aalen University Research Award for his outstanding commitment.
The number of cyber attacks has risen sharply, and more and more SMEs and family businesses are feeling the effects. In the current study "Cyber Security in Medium-Sized Businesses", the management consultancy Deloitte gets to the bottom of the threat. Scientific support was provided by Aalen University under the leadership of Prof. Roland Hellmann, a specialist in IT security, and the Aalen Institute for Corporate Management (AAUF). The study shows that the majority of German SMEs are not yet sufficiently prepared for IT attacks. In many cases, the risks are still underestimated.
How good are chatbots? Savings banks and credit unions beat fintech! Many companies already offer the possibility to get in touch via so-called chatbots, also in the insurance and financial sector. But how good are the virtual assistants and what questions can they already answer? Prof. Dr. Peter Gentsch from Aalen University at the Institute for Conversational Business investigated this. The result is surprising: traditional banks like Sparkassen and Volksbanken beat fintech companies in the use of chatbots.
You can find the entire Chatbot Study 2020 here.
Conversational Business Study 2020: Status quo and trends - from a consumer and corporate perspective (German)
Customers want more contact with companies via WhatsApp, Alexa and Co. Online shopping is booming - especially in Corona times. But how can retailers or industrial companies maintain personal contact with customers? The study "Conversational Business 2020" by Aalen University shows that the current pandemic has given messenger services and smart speaker systems for marketing and service offers an enormous boost. End consumers want messengers, chat bots and voice assistants as purchasing channels. However, this strategic potential is mostly not yet used on the corporate side.
Cooperative PhD programme
The faculty has a joint doctoral programme with Newcastle Business School (NBS) at Northumbria University. The doctoral students usually work as research assistants at Aalen University or in other companies and do their doctorate as external students at NBS. Supervision is provided by professors of the faculty as well as by British colleagues. The title (PhD) is awarded after submission of the dissertation and successful oral examination by the NBS. In addition to the joint doctoral programme, a few other cooperative doctorates with other universities in Germany and abroad have recently been successfully completed at the faculty.
If you have any questions about the joint doctoral programme with the NBS, please contact Prof. Dr. Robert Rieg.